Samsung’s ambitious S9 premium LED UHD TV changes the paradigm of TV designs with the Frame TV. It revolutionizes the conventional concept of how a TV should look and sound by reaching a new level of luxury for today and for the future. Through the design and placement of the speakers, viewers are also always hearing the best sound quality on a properly aligned and adjusted audio system.

As the name Frame TV indicates, the main design aspect of the timeless gallery is its frame. The TV appears to be floating within the frame; a breakthrough innovation compared to the stereotypical monolithic designs of large screen TVs in the past. Frame TV eschews the squared black bezel and unsightly neck stand to demonstrate something quite different.